South Africa’s preeminent black-owned and managed industrial equipment supplier, Shumani Industrial Equipment, launched its online store at the beginning of June 2024. Available through its website, this strategic move marks a pivotal moment in the company’s evolution from a forklift supplier to a comprehensive industrial equipment provider, says MD Victor Nemukula.
Amidst ongoing economic challenges and shifting consumer spending and procurement patterns, the online store is a platform to extend Shumani’s market reach and enhance customer engagement. “Even with a robust sales force, geographical limitations persist. The online sphere offers unparalleled accessibility, catering to diverse consumer preferences and purchasing habits,” comments Nemukula.
The online store represents a hybrid amalgamation of traditional web presence and e-commerce functionality. It serves as a conduit for Shumani’s value proposition, empowering customers with the convenience of online transactions while retaining avenues for personalised interaction.
“Our aim is not just to facilitate transactions but to foster long-lasting relationships,” stresses Nemukula. The integration of sales and service channels on the platform is testament to Shumani’s holistic customer support and guaranteed equipment uptime.
“We go far beyond forklift supply to offer a diverse range of products and services tailored to meet evolving client needs, based on some of the leading brands available,” says Nemukula. The online store’s user-friendly interface and comprehensive product catalogue epitomises Shumani’s dedication to accessibility and customer-centricity.
Key to Shumani’s value proposition is its assurance of product quality and reliability. With a portfolio comprising renowned brands and a robust maintenance infrastructure, the company is poised to deliver unparalleled value to its customers. In remote areas where access to maintenance services may be limited, Shumani offers specialised kits to allow clients to conduct maintenance autonomously.
